New Product Alert: Instantaneous Coffee
By Andrew Gough
If you had told me 10-years ago Reverie would be serving instant coffee, I'd have called you a liar. Historically, instant coffee has quite the bad reputation. I couldn't stand to drink it no matter where it came from. Each variety I tried had an overwhelming taste that is synonymous with bad instant coffee. But such is not the case with our newest product line, Instantaneous Coffee!
Instant coffee was discovered in the late 1700's a coffee compound, later becoming a beverage around the turn of the 20th Century. It was mostly regarded as a novelty; it didn't taste good. And that really continued until technology and the use of high quality beans became a thing in about the last 5-10 years. The reality was the worst quality coffees made their ways into the instant coffee lineups. But the quality of products we are able to produce today is light years better than that of the past.
We took three of our top selling flagship coffees and one of our super fancy seasonal rotators and created a limited supply of instant coffee packages for you to help us try out. Not only are these products great, there's an innovative edge to them unlike any other coffee's you've ever tried.
Here's what you need to know about Instantaneous Coffee:
1. Each recyclable can contains 6-single serve packets.
2. To prepare the coffee, all you do is place one packet in your cup of choice, pour over 6-8 oz of super hot, or near boiling water, and stir vigorously, and that's it.
3. Note, on step 2, the packet holding the coffee dissolves in hot water. You can reuse the tin. It's a fully sustainable product, no waste!
4. This product is great for people on the go. Campers delight! No need to bury filters and wasted coffee grounds or back haul out trash. The dissolvable packets
are easy and eco friendly.
5. Wrapped canisters can last up to 2-years unopened. Once canister is unwrapped, try to use the packets within about 2 weeks.
6. We're offering The Pope's Choice, Moonless Midnight, 24k Goat and a hit of a coffee from the past, preserved for your enjoyment, Colombia Huila.
7. You can buy it in-store or online and have it shipped to you.
We hope you give it a try. Tell us if you are as surprised by this product as we are. Finally you can have coffee shop quality coffee on the go, in a tent, on a mountain, in your car, on your boat, in the RV, on the......you get it...it's easy. And it's super tasty. Enjoy!