What is White Label Coffee Roasting and how can it help my business?
White label coffee roasting helps commercial coffee customers build businesses without having to invest in building a coffee roasting business.
Unlock the Potential of Your Brand with White Label Coffee Roasting
In today’s competitive market, coffee isn’t just a drink—it’s a lifestyle. Whether you’re running a bustling coffee shop, a cozy restaurant, an innovative online store, or looking to diversify your product line, offering exceptional coffee can elevate your brand and deepen your customer connections. That’s where Reverie Coffee Roasters steps in as your white label coffee roasting partner.
What Is White Label Coffee Roasting?
White label coffee roasting allows businesses like yours to brand and sell high-quality coffee without the need for an in-house roasting operation. By partnering with an established roaster like Reverie, you can customize everything—from the coffee’s origin and flavor profile to the packaging design—while leveraging our expertise, equipment, and processes. Relationships with your roaster partner can be private and confidential, or public and known depending on the needs of the business.
Why Choose White Label Over Roasting Yourself?
Building a coffee roasting business from scratch is a significant investment of time, money, and resources. Here are some reasons why white label partnerships are the smarter choice for growing businesses:
Cost Efficiency: Setting up a roasting operation requires expensive equipment, facility space, and trained staff. With Reverie, you can bypass these upfront costs and focus your investment on growing your brand and customer base.
Expertise You Can Trust: At Reverie, we have years of experience sourcing, roasting, and blending coffee to perfection. Our team ensures every batch meets the highest standards of quality and consistency, so your customers always get an exceptional cup.
Time Savings: Roasting coffee isn’t just an art; it’s a time-intensive process that includes sourcing beans, perfecting roast profiles, and managing production. By outsourcing this to us, you’ll save countless hours to focus on your core business.
Customization Made Easy: Whether you’re after a bold espresso blend or a delicate single-origin roast, our team works with you to create a product that aligns with your brand’s vision and values. Plus, with our flexible packaging options, your coffee will look as good as it tastes.
Scalability: As your business grows, so do your coffee needs. Reverie’s roasting operation is designed to scale with you, ensuring that you always have the inventory and support you need to succeed.
Brand Differentiation: Offering your own branded coffee creates a unique customer experience and builds loyalty. A white label partnership lets you deliver this without the steep learning curve of roasting.
Who Can Benefit from White Label Coffee?
White label coffee roasting isn’t just for traditional coffee shops. Here are some businesses that can thrive with a customized coffee program:
Coffee Shops: Stand out with a signature house blend that reflects your brand’s personality.
Restaurants: Enhance your menu with a curated coffee program that pairs perfectly with your culinary offerings.
Online Retailers: Expand your product line with a high-margin, in-demand item like coffee.
Corporate Brands: Add coffee to your product lineup as a thoughtful customer or employee gift.
Subscription Services: Create a recurring revenue stream by offering exclusive coffee subscriptions.
Why Partner with Reverie Coffee Roasters?
At Reverie Coffee Roasters, we’re not just coffee experts—we’re your partners in growth. Our mission is to help businesses like yours thrive by delivering premium, custom-crafted coffee that delights your customers and elevates your brand. Here’s what you can expect from a partnership with us:
Exceptional Quality: We source the finest beans and apply meticulous attention to every roast.
Collaborative Process: From flavor profiling to packaging design, we work with you every step of the way.
Reliable Service: Our proven processes ensure your coffee is roasted and delivered on time, every time.
Community-Focused Values: Like you, we believe in creating positive change through exceptional coffee.
How much does white label coffee roasting cost?
White label coffee roasting costs are determined by several factors depending on the demand and the style of business you operate. The margin (the difference between your cost of the product and the price you sell it for) can range between 15% and 65% depending on these factors below. It’s important to know that every situation is unique, so the best way to know your costs are to inquire with the roaster with information about your current or future business.
Volume of coffee per order: Coffee roasting is food manufacturing, which means our cost of production decreases as the volume increases. The more product you purchase, the lower the potential cost per pound. The fewer the product skus, the simpler the production.
Frequency of Order: Coffee roasters build their production based on weekly orders, so the more frequent of the order, the less dramatic of an impact on the weekly workloads. Even though bulking up the orders can lower production costs, increasing the frequency from monthly to biweekly or weekly can lower costs because of the impact it places on the roasting team.
Current coffee pricing environment: Coffee pricing fluctuates based on a volatile commodity price. If your order volumes are on the larger scale, you can work with your roaster to coordinate pricing stability by participating in the procurement process. Locking in pricing can help to minimize the fluctuations of a volatile coffee pricing market. As of today, January 2025, the current coffee pricing market index is at an all-time high. Prices today are abnormally high, forcing roasters to price their products above average. Working with a roaster that can provide stability may be a key to your long-term success.
Product selection: In short, the higher quality the product you demand, the more it will cost. Coffee is traded on a market similar to other commodities, but with a few exceptions. Quality of product makes a huge impact on the final cost. It is important to pre-determine what your quality values are for the product you offer your customers. If providing superior coffee is your main thing, you need to be prepared to charge for it. Your roaster partner will work with you to help establish realistic product pricing for the products you intend to sell.
Mass customization: These days, it seems everyone wants customization, from the packaging to the product contents. And according to research, there are a myriad of reasons customers could benefit from any form of customization. Differentiation, cost reduction and marketing opportunities are just a few. White label coffee roasting is a form of mass customization giving customers a great ability to create products without having to create entire new manufacturing systems.
To summarize, the cost for your white label coffee products are determined by the impact orders make on the production. If we are utilizing products readily available and at a high volume (100 + pounds per week or more), you can expect to have lower prices per product pound than for orders that are smaller or less frequent. The more we work together, the more we can provide better pricing. We view these relationships as long-term commitments to seeing everyone succeed.
A great roaster can help you build a business. At Reverie, we work hard to provide as many support services as possible to help our customers be the most successful they can be. We’ve wrtten a series of articles to help provide some answers to questions customers often have. Access them at the link HERE.
Let’s Build Something Amazing Together
White label coffee roasting is more than just a service; it’s an opportunity to create a product that embodies your brand and delights your customers. Whether you’re just starting out or looking to expand, Reverie Coffee Roasters has the expertise, passion, and resources to make it happen.
Contact us today to learn more about our white label coffee roasting partnerships. Let’s craft something extraordinary together.