As passionate coffee enthusiasts, we are thrilled to embark on a journey with you to uncover the diverse and captivating world of coffee attributes. In this first installment of our series, we will dive into the mesmerizing intrinsic and extrinsic qualities that make each cup of coffee a unique and delightful experience. Join us as we explore the physical appearance, taste, smell, tasting notes, body, acidity, roast color, place of origin, and the story behind organic, fair trade and direct trade.

In this piece, we’ll just dive right in to a broad list of attributes you will commonly find on bags of coffee, buried in websites and all over the internet. When it comes to choosing the right cup of coffee for you, what is it you look for? Is it flavor (that’s us!), or is it roast color? Fair trade or Organic? What does that even mean? Over the next few blog entries we will explore each topic a little deeper.